Strategy and Business Development
We focus our clients Strategy and lead their Business Development efforts
Strategy and Business Development
We focus our clients Strategy and lead their Business Development efforts
Virtual Reality Production, Mobile Gaming, Experiential Branding, Video Creation at SCALE, These are some our current projects and clients. We serve each one uniquely and passionately. We act as Business Development leads, manage teams of sales people, create strategies for engagement,and introduce our clients to our network of partners and friends in the entertainment business. We are also proud of some of our past success' including our favorite: The WOW Brand, which generated over $200 Million in sales during the years we oversaw the brand..
Strategic Storytelling
If it's not on the page, it's not on the stage is a classic Hollywood and Broadway saying. The same is true about Strategy. X amount of effort exerted on the wrong strategy is catastrophic, the same amount of effort on the right strategy is priceless. We help clients distill the core of their brand and offering, and then focus their efforts (and ours) on magnifying those benefits to the core (fan) and outwards to the world.
Strategic Storytelling
If it's not on the page, it's not on the stage is a classic Hollywood and Broadway saying. The same is true about Strategy. X amount of effort exerted on the wrong strategy is catastrophic, the same amount of effort on the right strategy is priceless. We help clients distill the core of their brand and offering, and then focus their efforts (and ours) on magnifying those benefits to the core (fan) and outwards to the world.
Business Development
What are good are ideas without great execution? We believe the fastest way to grow is through strategic partnerships (business development), When done well, it can accelerate brand building revenue and consumer engagement. We have been doing Business Development for decades with companies like EMI, Sony, Warner Music, Ebay, P&G, PayPal, and others. We can do the same for you.
Business Development
What are good are ideas without great execution? We believe the fastest way to grow is through strategic partnerships (business development), When done well, it can accelerate brand building revenue and consumer engagement. We have been doing Business Development for decades with companies like EMI, Sony, Warner Music, Ebay, P&G, PayPal, and others. We can do the same for you.
Brand
The brand is the star, the talent, the artist, the core In the music business, they say "It all starts with a song." In marketing it all starts with the brand promise. We believe that brands must be crystal clear in their benefit and messaging, so that the consumer can easily re-communicate to their friends the benefits of the brand. Differentiation, focus and authenticity are tatamount in brand building today.
Brand
The brand is the star, the talent, the artist, the core In the music business, they say "It all starts with a song." In marketing it all starts with the brand promise. We believe that brands must be crystal clear in their benefit and messaging, so that the consumer can easily re-communicate to their friends the benefits of the brand. Differentiation, focus and authenticity are tatamount in brand building today.
Bios
Scott Hughes Connie DeBord
Bios
Scott Hughes Connie DeBord
Scott has 20+ years of experience in brand creation, management and engagement. His passion is helping clients maximize their opportunities and dreams (sometimes, ones they didn't even realize that they had). He helped create the WOW brand and managed it for 14 years. He also helped create the Keep the Faith Infomercial, Time Life's Songs 4 Life brand, a televised event at the Whitehouse, among other projects while at EMI. Additionally, when he helped found PassAlong Networks, he negotiated and closed the licensing deals with all 3 (then 5 ) major labels, Ebay, PayPal, and P&G. At Next he has written strategic plans for clients helping them focus, grow and maximize their potential. He would love nothing more than to do that for you.
Connie is a 40 year veteran of advertising, marketing and branding. She worked for and was mentored personally by Lester Wunderman in NYC, the father of direct marketing. She has decades of experience leading client accounts such as Colombia House Record Club and World Vision etc. Her stregths are execution of large campaigns, listening to clients needs (on any size campaign) and integrating all forms of marketing from TV to social media in a comprehensive plan based on client objectives (and within budget).
Photography courtesy of Scott Hughes.
Clients
WOW
VR Cinematic
Universal Music
Sony Music
ST8MNT
Culture Machine
Media Shout
PROXIMA
Media Impact International
Odyssey Networks
Glen Campbell: I'll Be Me
Warner Music
EGM (Isik Abla)
Clients
WOW
VR Cinematic
Universal Music
Sony Music
ST8MNT
Culture Machine
Media Shout
PROXIMA
Media Impact International
Odyssey Networks
Glen Campbell: I'll Be Me
Warner Music
EGM (Isik Abla)
Contact
Contact
Contact
Contact
Photography courtesy of Scott Hughes